Paid Media
5 Easy Fixes to Dramatically Improve PPC Performance [presentation]
Posted
By
John Crenshaw
|
Published
August 13, 2014
In case you missed me at the American Marketing Association in Cincinnati a few months ago (live blogged here) and the Cincinnati SEO meetup yesterday, here's a copy of the presentation I gave on PPC.
Even if you're well-versed in PPC, check out the last section on searcher intent – it's crazy powerful (it starts at slide 15).
Slide notes to come when I get some more time.
John Crenshaw
President
UFO company founder. 15+ years experience in performance marketing.
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