AdWords Express: Good or Bad for Small Business?

Google recently released a super-simplified alternative to AdWords called AdWords Express. The product is basically a simplified front-end for AdWords where all you have to do is create an ad, enter a budget, and select an advertising category and you're up and running.

It's targeted toward small, local businesses, and in post I'll introduce you to AdWords Express and talk about whether or not it's good or bad for small businesses as well as AdWords agencies.