Recent Projects
Data Engineering & Reporting for a Regional Bank
Summary
🚀 We helped a regional bank pipe marketing data to a BigQuery data warehouse so it could be used in a unified reporting dashboard, providing executives a level of transparency and insight in reporting that possible before.
The project
In 2023, Google will shut down Universal Analytics, taking all historic data from UA accounts with it.
This regional banking client needed to preserve that historic data, setup GA4, and integrate both into executive reporting dashboards.
We setup BigQuery as a data warehouse to house the historic Universal Analytics data and setup event and goal tracking in GA4.
We designed executive dashboards in Looker Studio to merge both of those data sources to preserve continuity of reporting.
We’ve been cited by
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