Lead Troubleshooting for a dealer network
Summary
🚀 We analyzed a large dealer’s data to solve a perplexing problem that caused leads from Google to slowly trend down for the last 4 years before they hired us, identifying the core issue and allowing us to reverse the trend.
The project
This client came to us after seeing a large, sustained drop in leads over period of 3-4 years.
We pulled data from ad platforms, the client's site, and discussions with the client to determine the cause of the lead drop.
We helped the client reformulate their business goals and translated that to ad platform changes that led to an immediate reversal of the downward trend as well as uncovering some key issues with the website that were preventing a return to past performance.
This project is ongoing but the client is already seeing a reversal in the trend and large recovery in leads driven through the site.
This work also led to the realization that the current website's technology stack wasn't cutting it anymore and needed to be revamped to better support the client's goals.
… and many more