Franchise SEO for a 200+ location in-home care franchise
Summary
š We helped another franchise system, the inventor and leader in the invisible fence space, optimize their Google ads. A one-time optimization of a single paid landing page saved this client over $900,000 in lead costs annually.
The project
This client is one of the leading in-home care franchise systems with over 200 locations around the country.
The client hosted SEO-focused mini sites for each franchisee within the larger corporate site.
Project goals were to optimize both the corporate franchise portion of the site, as well as each individual franchise location mini-site, for maximum SEO visibility.
Large franchise sites are SEO goldmines just waiting to be tapped. Because of the size of the sites, the cumulative brand awareness of all the franchise systems, and the user behavior related to that, these sites really are the SEOĀ sleeping giants of the SEO world.
If you plan the site structure correctly, optimize Googlebot crawl behavior, and creative content optimizations, you can achieve remarkably large SEO effects and dramatically improve visibility of sites like this.
This work more than doubled both services leads and employment applications driven through the site.
Ranking keywords increased from below 10k to 30k within 1.5 years of these one-time optimizations.
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