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PPC • Advertising
Validating a new product concept for a top plumbing manufacturer.
2.5x
increased Meta click-thru-rate*
6.9x
increased Pinterest click-thru-rate*
2.2x
increased add-to-cart rate*
*Compared to industry benchmark data
The Challenge
Amid a steady 15% annual growth in the bidet seat market, Delta Faucet Company's goal was to become a part of this expanding industry.
The BREAKTHROUGH
We conducted test campaigns against their advanced product concept, demonstrating actual customer interest before significant resources were devoted to manufacturing.
The RESULTS
Our efforts resulted in successful combinations of messaging, targeting, and pricing that outperformed industry benchmarks, empowering Delta's innovation team to proceed with product development with enhanced confidence.
