PPC • Advertising

Launching a new product for a prominent flavor company.

1.3x

increased Meta click-thru-rate*

14%

lower
cost-per-click*

42%

improved conversion rate during test*

*Compared to existing product campaign

The Challenge

Torani, a leading provider of syrups, sauces, and drink flavorings, embarked on a venture to enter the flavored water market segment with a new product. Our role involved the creation and optimization of campaigns to launch this innovative product.

The BREAKTHROUGH

We strategically designed the launch to discern the most effective messaging, targeting, and pricing that would drive sustained sales and growth.

The RESULTS

Through meticulous audience targeting, extensive platform testing, and creative fine-tuning, our contribution played a pivotal role in aiding Torani's achievement of its objectives, while cementing a compelling market presence for its latest offering.

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