3x
Organic traffic increase after launch
4
Months to result
The Challenge
The Motz Group has been building performance-based synthetic and grass turf sports field systems for over 40 years. Athletes have competed on their surfaces in NFL, MLB, NCAA, Olympic, and World Cup stadiums around the country. We partnered with a pre-existing design and development team on content strategy, planning, and SEO for the new site.
We had our website redesigned…after the site launch we saw a big increase in leads and [UFO] continues to be a valuable resource in helping us pull insights out of Analytics. We plan to continue to partner with them because they’re reliable, dedicated, and extension of our marketing team!
Sarah Shewmaker
Marketing Manager, The Motz Group
The Breakthrough
With the right tools and close partnership with the pre-existing team, our content planning and implementation process ensured that there would not be any negative shifts to site traffic once the new site launched.
The Result
The new site launched without experiencing the dreaded traffic drop that’s so common after website redesigns. In fact, after launch, conversion rates increased immediately and traffic nearly tripled in the following months, and has continued to climb since.
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